A complete AI solution for Doctors: Beyondchats

In a recent LinkedIn post by Kunal Bahl (CEO, Snapdeal) , he said

“In less than 5 yrs, AI will be our primary medical consultant, with doctors serving as the secondary opinion—flipping the current norm. “

While that is not a reality you should worry about right now!

But then too Dr. Malpani wanted to explore AI for his clinic and ended up with a complete solution w beyondchats. 

It’s been over a year and beyondchats has become his go-to AI partner helping him :

• Make communication smoother for patients.
• Improve ad performance without breaking healthcare advertising rules.
• Optimize his website for better search rankings and user experience.
• Get valuable data insights to understand what patients are really looking for.

That’s where BeyondChats stepped in. 

In this blog, we’ll see how BeyondChats transformed the way Malpani infertility clinic operates, making it easier for patients to connect while improving the clinic’s online presence and marketing strategy.

Helped his patients to talk in any language

Malpani infertility clinic serves a diverse group of patients, many of whom are more comfortable speaking in their regional languages rather than English. A traditional website with fixed content often doesn’t work for everyone, and human staff can’t always cater to every language.

With BeyondChats, the chatbot allows patients to chat in their preferred language, ensuring that language is never a barrier to getting healthcare information. Whether it’s English, Hindi, Marathi, or any other language, patients can communicate effortlessly, making them feel more comfortable and understood.

Reduced waiting for simple queries

Before BeyondChats, patients had to call the clinic or send emails to ask about treatments, appointment availability, or other concerns. This often meant waiting for responses, leading to frustration and potential drop-offs.

Now, with BeyondChats’ AI chatbot, patients get immediate answers to their questions 24/7. Whether they need details about a treatment, cost, doctor availability, or clinic timings, the chatbot responds instantly, freeing up staff from answering repetitive queries and allowing them to focus on more critical tasks.

Help Understand patients better with BeyondChats Data

Understanding patient behavior and optimizing digital strategies require a combination of data sources. BeyondChats integrates data from GA, Clarity, and chatbot interactions to provide a clear picture of patient behavior:

• Google Analytics: Tracks website visits, user behavior, and conversion rates.
• Clarity: Provides heatmaps and session recordings to see how users interact with different website pages.
• BeyondChats AI Chatbot: Captures real patient questions, their service interests, and drop-off points.

Key Takeaways from Data Analysis

• Keyword Effectiveness in Ads: AI identifies which keywords bring in real patients, eliminating unnecessary spending on non-converting search terms.
• Mapping User Intent: The chatbot reveals which services patients inquire about the most, allowing the clinic to align ad messaging with patient needs.
• Regional and Time-Based Trends: GA and chatbot data show which regions and time slots generate the highest engagement, helping optimize ad timing and targeting.
• Reducing Guesswork: Instead of experimenting, the clinic now runs data-backed campaigns, ensuring marketing budgets are spent efficiently.

Above data is used in multiple ways to keep patients engaged throughout.

Making Data-Driven Content Decisions

Since he already has data so Instead of guessing which topics will perform well, BeyondChats helps the clinic create targeted content that is relevant to patient concerns. By analyzing chatbot interactions, it identifies:

• The most common questions patients ask.
• The services that generate the most interest.
• The gaps in website content that need improvement.

This means Dr. Malpani’s website is always up-to-date, optimized for search engines, and full of content that patients actually want to read.

Helped Dr. Malpani understand what patients want

BeyondChats doesn’t just answer questions, it also helped Malpani infertility clinic understand what patients are actually looking for.

The chatbot tracks patient conversations to identify:

• Which services and treatments get the most interest.
• What common concerns patients have before booking an appointment.
• Which questions are asked most frequently.

This data helps Dr. Malpani’s team refine their services, update website content, and improve patient experience. Instead of guessing what patients want, the clinic now has real data to make informed decisions.

Helped Dr. Malpani improve his ads using AI

a. Understanding Ad Restrictions in Healthcare

Advertising in the healthcare industry comes with many challenges. Google and other ad platforms have strict policies that ban or restrict many healthcare-related ads, making it difficult for clinics to reach potential patients. Instead of running standard ads like other businesses, healthcare marketers must be strategic about their campaigns.

BeyondChats helps optimize ad performance while staying compliant with regulations. With AI-driven insights, Malpani infertility clinic can target the right audience without relying on banned healthcare keywords.

b. AI-Driven Insights for Better Ads

Instead of blindly running ads and hoping they work, BeyondChats helps Dr. Malpani’s team analyze and refine ad campaigns based on real data. Here’s how:

• Tracking Keyword Effectiveness: The AI system monitors which keywords bring in the most relevant traffic, ensuring that the clinic attracts potential patients instead of random visitors.
• Mapping User Intent with Ads: The chatbot conversations reveal what patients actually need, allowing the clinic to align its ads with the most in-demand services.
• Understanding Regional and Time-Based Trends: AI tracks which locations and time slots generate the most engagement, helping the clinic run ads at the most effective times.
  

c. No More Trial-and-Error Marketing

Traditionally, ad campaigns required a trial-and-error approach—spending money on different strategies to see what works. This often meant wasted ad spend on clicks that didn’t convert into actual patients.

With BeyondChats, ad performance is driven by data, not guesswork. AI continuously analyzes past ad performance, chatbot interactions, and Google Analytics data to ensure that:

• Only high-performing keywords are used in campaigns.
• Budget is spent efficiently on ads that bring real patient inquiries.
• Marketing efforts are focused on what works, rather than experimenting with different strategies.

The Result: More Efficient, Cost-Effective Ads

By combining chatbot insights with ad data, BeyondChats has helped Malpani infertility clinic:

• Run ads that bring in the right audience.
• Spend less on ineffective keywords.
• Increase patient engagement through highly relevant ad targeting.

This means that the clinic is not just spending money on ads but investing in strategies that bring real patients through the door.

Helped Dr. Malpani understand how to rank better

A well-optimized website is essential for bringing in more patients through organic search. But maintaining a website can be difficult, especially when there are errors, outdated information, or technical SEO issues. BeyondChats’ AI-powered system helps Malpani infertility clinic keep the website in top shape and improve its search rankings.

Finding and Fixing Errors

• The AI chatbot regularly scans the website and detects conflicting information that might confuse patients.
• It helps identify and fix broken links, 404 errors, and technical issues that could affect SEO rankings.

Improving SEO Performance

• AI suggests better titles and meta descriptions to improve search engine visibility.
• It provides content recommendations based on what patients are searching for in chatbot conversations.
• Identifies high-demand topics so that Dr. Malpani’s team can create content that attracts the right audience.

Helped patients to communicate easily using audio

For many patients, typing out their questions or concerns can be difficult, especially for those who may not be comfortable using digital devices extensively. To bridge this gap, BeyondChats introduced an audio chatbot that allows patients to interact using voice commands instead of text.

By allowing patients to communicate in a way that feels more natural, the audio chatbot enhances their overall experience. Instead of struggling with text input, they can simply speak and get real-time answers, making the interaction effortless and user-friendly.

Verdict: How AI is Shaping the Future of Healthcare Marketing

Dr. Malpani’s success story is proof that AI is no longer just a futuristic idea—it’s a powerful tool that is transforming healthcare today. By integrating BeyondChats, his clinic has been able to:

• Improve patient communication with an AI chatbot that answers queries instantly and in multiple languages.
• Boost ad performance with AI-driven insights, reducing wasted spend and increasing relevant traffic.
• Enhance website performance with real-time SEO audits and content suggestions.

The result? A smarter, more efficient, and patient-friendly clinic.