When Brik Oven questioned the need for a chatbot, little did they know it would become the secret ingredient in their recipe for success.
About Brik Oven– Where Pizza meets Passion!
On the happening streets of Bangalore, where culture meets innovation, Brik Oven has grown to be much more than just a pizzeria. A Local Treasure. Since its founding in 2016, Brik Oven has been on a mission to deliver the tastiest pizzas ever. They used their special Neapolitan-style pizzas to build a community for their customers. Their fresh, locally hand-picked ingredients and innovative flavours are what sets them apart from the crowd.
From bringing a pizza in a wood-fired oven at your event to sourcing cow milk and making mozzarella cheese, Brik Oven’s commitment to giving its unique touch is unparalleled. The diversity that Chef Anirudh and Chef Sreeram bring to the table is really interesting.
With a dedicated team of around 200 employees, Brik Oven has always prioritised quality, both in their dishes and in the service they provide. However, as the name continued to grow, so did the challenges of smoothly delivering their customer experience. And, that’s when BeyondChats made an entry!
Brik oven’s Challenges Before BeyondChats: The Initial Struggles
Like many modern restaurants, Brik Oven initially relied on third-party delivery platforms like Zomato to get their pizzas into customers’ hands. While this partnership helped them reach a broad audience, it came with its own set of challenges. Most customer inquiries were done through Zomato, breaking the direct connection between Brik Oven and its customers. Thus, the team was left with a rising number of customer queries. Most of which could have been better and more efficiently solved with chatbot automation on their own platform.
Besides, customers seeking the company’s information in the website ended up being directed to another platform for ordering, adding steps to the customers’ experience. The process wasn’t only complex, it also gave Brik Oven less hold on the customer journey.
Discovering BeyondChats
Initially, Brik Oven wasn’t convinced that they needed an AI chatbot for customer service—after all, it seemed like Zomato was handling most of their customer interactions. But after investigating what BeyondChats brought to the table, they began to see the potential. BeyondChats offered more than a chatbot, it gave them a direct line to their customers, right on their website.
Brik Oven went ahead and chose the Business Plan– which tells us about their main goal of converting users to customers with AI-powered chatbots.
BeyondChats’ AI-powered chatbots enabled Brik Oven to:
- Resolve Queries On-Site: Customers could now get their questions answered directly on Brik Oven’s website, without being redirected to another platform. If we look at the data, BeyondChats handled around 839 queries in May to 1660 in June, which eventually went to 1729 in July.
- Simplify Ordering: The chatbots allowed customers to book tables and order pizzas directly from the website. This eased the whole process of ordering. The customers could now browse their site as well as book their pizza at the same time.
- Enhance Customer Experience: Personalization of the interaction and real-time order status improved the overall customer experience . It thereby changed one-time visitors into regular customers.
The results: How our AI chatbots helped them in overall business
What do the numbers say?
The impact after implementing BeyondChats was almost instant and mind-blowing. Within a few short months:
- Campaign awareness: Brikoven has increased the awareness of their campaigns by 70% using Beyondchats AI chatbots. Also, these AI chatbots helped in efficient lead generation as well. It went from 293 in May to 610 in July, showing significant increase in customers.
- Faster Responses: This is a very important factor. And due to the AI chatbots of BeyondChats, Brik Oven was able to reduce the response time and bring it down to 1 second. This significantly enhanced their chatbot customer service.
- Increased Efficiency: Dealing with a greater volume of problems and queries internally, Brik Oven was spending much less time and effort on third-party interactions. This obviously led to increased efficiency and productivity. Talking about the data, the number of chats handled by chatbots increased by 55%.
Beyond the “Chats”: Enhancing the Customer Experience
“Customer is the King”. This one marketing strategy will never perish- it has and will stand supreme in the business area. As the name suggests, we go beyond the chats to give you an enhanced user experience.
- Customer Loyalty: With personalised service and faster response times, Brik Oven noticed a rise in repeat customers. Ordering directly from the website made a significant difference in their overall business.
- Operational Ease: The team could now focus on strategic growth instead of spending hours and hours handling day-to-day inquiries. Thanks to the AI customer service chatbots managing a significant portion of customer interactions, Brik Oven now works on increased efficiency.
Why BeyondChats?
Advanced AI Capabilities: BeyondChats uses generative AI for human-like, context-aware responses, effectively handling complex queries and ensuring accurate answers.
Customization and Flexibility: BeyondChats offers customizable features and scalable solutions that allow Brik Oven to adapt the chatbot to its needs and improve customer service.
Comprehensive Dashboard and Reporting: The dashboard enables Brik Oven to monitor chats, view histories, and analyze metrics in real time. They also give detailed reporting for informed decision-making.
Seamless Integration: BeyondChats integrates smoothly with Brik Oven’s CRM, e-commerce, and marketing tools. This feature enhances workflow efficiency.
Cost-Effectiveness: With various pricing plans, including significant savings on annual plans and a 14-day free trial, BeyondChats provides great value for optimizing customer engagement.
Brik Oven is an example of how technology can positively and incredibly change your business. The first hesitant step in the direction of chatbot automation became a leading strategy for customer service AI. BeyondChats wasn’t just solving some problems, it redefined how Brik Oven connects to its customers.
As Brik Oven continues to thrive in Bangalore’s competitive food scene, BeyondChats remains a key ingredient in its recipe for success. Together, they don’t just serve pizzas; they serve a customer experience like no other.
