Google Ads: Are you wasting your money on clicks?

Most businesses assume that if their ads are leading to high traffic, that means their ads ran successfully!
They celebrate ad impressions, clickthrough rates (CTRs), and improved traffic on their landing page.

But here’s the uncomfortable truth:
Google Ads will gladly keep taking your money — and keep you convinced that YOU are winning!

And you know what’s EVEN MORE uncomfortable and disappointing?

Your ad spend doesn’t care whether the person who clicked on your ad wanted your service, or was it just a generally curious user.
Google won’t tell you whether that user bounced because they didn’t find what they were looking for or did they leave because they had just accidentally landed on your website.

In the meantime, your marketing team will just be sitting there, spending more and more money on ads, and hoping that a micro-percent of your traffic will eventually “fill out the appointment booking form.”

Guess what? HOPE is not a conversion strategy.

If you’re spending ₹30,000/month or more on ads and you’re not obsessing over what happens after the users click on your ad, you’re not doing marketing.
You’re donating money to Google Ads.

So the next time you pay your Google Ads bill, ask yourself:

Are you getting more conversions? Or just more clicks?

Because if your answer is the latter, you’re not growing your business.
You’re just burning money while the rich keep getting richer.

Clicks ≠ Conversions

Here’s what most marketing teams don’t want to admit:

• You might be ranking #1 on Google.
• You might have an irresistible call-to-action.
• You might even be getting 10,000+ traffic a month.

But your bookings and actual relevant user signups?
Still embarrassingly low.

Why?
Because most users don’t convert immediately — even if your ad is perfect. Even if your landing page is very well designed.

Most users are curious, confused, on the fence.
They don’t want to “fill the form” or “book a free consultation” until a few things are crystal clear:

• Can they trust your clinic?
• Is your service right for them?
• Do you even handle their specific condition or case?
• How experienced is your staff?
• Is this going to be awkward, painful, or expensive for them?
• How long will it take?

And guess what?
Landing pages don’t answer most of these questions clearly enough.

Your users want to talk.

From our interviews with 50+ business-owners, here’s what we found:

• Most clinics don’t know how to analyse their ads analytics, website analytics, user analytics.
• Their front desk isn’t trained to handle digital queries effectively.
• Their marketing team or agency is focused on running ads to increase traffic — not for converting your users.
• Nobody is tracking why people didn’t book the appointment even after clicking on the ad.

You know what this feels like? It’s like having a really big waiting area in your office for people to gather, but no staff to cater to the needs of the customers waiting there!

The blind spot that’s eating your ads budget

Every clinic today has one huge blind spot in their digital funnel:

High traffic leads to high bounce rates and everybody thinks it’s alright.

People come from ads.
They are confused, on the fence, unsure.
They aren’t able to trust you from your website or your social media.
They leave.

And you never hear from them again.

What clinics doing 2x – 3x ROI on ads are doing differently

These aren’t clinics with huge budgets or fancy websites.
They just have one thing you don’t: a GOOD digital receptionist.

Think of it like this:

The front desk in your clinic handles walk-ins.
Similarly, a chatbot, not just any chatbot – a good, experienced digital receptionist handles your online traffic!

A well-trained AI chatbot (like BeyondChats) doesn’t just answer queries. It:

• Engages users the moment they land on your page
• Tries to understand what they’re looking for
• Clarifies doubts that stop users from converting into your customers
• Captures real-time insights about your users and their intent
• Tells you which ads brought high-intent leads
• Flags unqualified clicks so you don’t keep retargeting them

You’re not just fixing conversion rates.

With BeyondChats, you’re fixing your customer relationships, not just your conversion rates.

What you get is not just “a chatbot”, but a receptionist who does a lot more. BeyondChats tells you:

• Top questions users ask after clicking your ads,
• Most common reasons people don’t convert,
• Persona-level breakdown: which demographics, interests, behaviours lead to most conversions,
• Which were the High-intent users so your team knows who to follow up with

This is the kind of insight your marketing team wishes they could get from Google Analytics or Microsoft Clarity!

You get all this, while BeyondChats continues to work tirelessly to keep your users satisfied, constantly nudging them towards your services.

The outcomes you can expect

Without BeyondChats:

• 100 ad clicks → 10 leads → 2 bookings
• You don’t know what happened with the other 90.

With BeyondChats:

• 100 ad clicks → 40 conversations → 20 qualified leads → 6 bookings
• 3x bookings, PLUS, You get very useful insights from over 40 of those ad clicks — not just the ones who converted!

That’s not just better ROI.
That’s compounding returns.

Bottom line?

If you’re spending on Google Ads without a good conversation engine and analytics engine on your landing page, you’ll continue burning cash at volcanic proportions – month over month over month.

I hope you get it by now. It’s 2025. It’s no longer enough to “be seen.”
You have to engage. You have to converse. You have to understand your audience.

And if your website doesn’t have an experienced digital receptionist like BeyondChats, you’ll never even realise why your traffic is growing, but clients-list is not.

Practical next steps

If you have come this far, please don’t just scroll past. Take action. It’s very simple.

• Audit your top-performing Google Ads
  • Are they leading to actual bookings, or are you just paying for a lot of clicks and spam sign ups?
  • Do you feel enough bookings are being made through your ads?
  • Do you know why most of your traffic didn’t convert?
• If you answered NO to most of these questions,
  Integrate BeyondChats on your website and landing page.

You can’t afford to keep guessing why your conversions are low.
It’s time to start engaging and understanding your users — automatically, 24×7, across every channel.

Let’s make every ad click count!

Want to see how this works on your clinic’s website?
Book a free demo →

We’ll show you what your users are really saying — and how to turn those conversations into conversions.