When it comes to SEO, high-search volume keywords are the talk of the town. But here’s a little secret: low search volume keywords are those underdogs that can bring your desired traffic and audience to your site, just like that!
They may not seem glamorous, but they can be a game-changer if used correctly. But, you may be wondering why you should focus on words that only a few people search, right? Don’t worry and take a deep breath. To solve the “why, what, and how” of this query, I have prepared your go-to guide. Here you’ll get answers to each and every aspect revolving around the usage of low-volume keywords.
Why are Low Search Volume Keywords important?
You might be thinking, “Why should I care about keywords that hardly anyone searches for?” Well, find your answer here:
- Less Competition: Fewer websites target these keywords, which means it’s easier for your content to rank higher. It is like a smaller race where fewer runners mean a better chance of winning.
- Niche Audience: Low search volume keywords often attract a very specific group of people. These are the users who are genuinely interested in what you offer. By focusing on your niche, you’re focusing on a group that’s more likely to connect with your content.
- Higher Conversion Rates: When you speak directly to a targeted audience, they’re more likely to engage with your content and take action.
How to find Low Competition Keywords?
Now that you’re aware as to why you should target low search volume keywords, you must probably be wondering how to find these?
- Keyword Research Tools: Tools like Ahrefs and Ubersuggest are your best friends here. They can find low search volume keywords that your competitors might be overlooking. Pay attention to keywords that are relevant to your content but have lower competition. This is because they’re often ignored by others, giving you a chance to stand out.
- Google Search Console: This gives you insights into the keywords your website is already ranking for. It includes those low search volume ones that might be driving unexpected traffic. By carefully studying this data, you can identify which keywords are worth focusing on. If you notice certain low-volume keywords already driving traffic, consider creating more content around those topics to boost your rankings further.
- Long-Tail Keywords: Instead of going after broad terms like “running shoes,” think specific, like “best-running shoes for flat feet.” These are often low search volume keywords but are highly valuable.
- Social Media: Check out platforms like Reddit or specific Facebook groups. People often ask questions in these spaces using the exact phrases they might type on the Google search bar. Hence, it gives you insight into real search behavior.
- Google’s “People Also Ask”: When you search for something on Google, you’ve probably seen the “People Also Ask” section. This can be of great help to you. This feature provides a list of related questions that users commonly search for. These questions are often low-competition keywords in disguise. So, when you use these keywords in your content, it can help you attract users for multiple related topics.
How to Optimise Content for Low Competition Keywords?
You’ve got your keywords, now what?
- Create High-Quality and Targeted Content: Your content should directly answer the questions or needs expressed by the low search volume keyword. Quality over Quantity any day and make it the best resource available on the topic. Whether it’s a blog post, guide, or video, make sure it’s something your audience will find genuinely useful.
- Incorporate Keywords Naturally: Keywords should be incorporated naturally within your content. Overstuffing them can cause trouble to your SEO efforts. Aim for a balance and use them where they make sense.
- Internal Linking: Don’t forget the power of internal linking. Link to other related content on your site. This not only helps with SEO but also encourages visitors to explore more of your website.
- Answer the Right Questions: Many low-search volume keywords are questions. Structure your content to provide clear and concise answers. If you’re thorough, visitors won’t need to look elsewhere.
- Use Schema Markup: Schema markup is a type of code that helps search engines understand your content better.It increases the chances of appearing in those highlighted answers at the top of search results. This is a great way to stand out even with low search volume keywords.
How to track your improvement?
Tracking your efforts is a good step to manage productivity and efficiency. It keeps you on track and helps you update your SEO strategies from time to time, based on the shift in trends.
- Google Analytics: Google Analytics is your best friend when it comes to keeping a track of traffic. Monitor the traffic sources to see how your targeted keywords are performing. You might be surprised by the results. If you notice a steady increase in visitors from your low-volume keywords, it’s a good sign that your strategy is working
- Rank Tracking: There are various tools out there that help you monitor your ranks on SERP as well. So, make good use of those as well. By regularly checking your rankings, you can see how well your content is performing for those low-search volume keywords.
- Conversion Rates: Remember, it’s not just about traffic- it’s about getting the right traffic. Analyse how well your low search volume keywords are converting. Higher-quality traffic often leads to better conversion rates.
What mistakes should you avoid?
With everything on your plate, you need to be quite careful when implementing those SEO strategies. There are certain mistakes that you should not overlook.
- Don’t Neglect User Intent: Always align your content with what users are genuinely searching for. The main aim should be the satisfaction of user intent. If you miss the mark, your efforts will go down the drain.
- Quality Over Quantity: I know it’s quite tempting to write bulky and heavy content just to stuff the keywords, but trust me this can cost you a lot. Instead focus on creating valuable, high-quality content that truly meets the user’s needs.
- Don’t Overlook Long-Tail Keywords: They might have lower search volumes, but they’re often more specific and closer to the user query. It makes them incredibly valuable. Don’t make the mistake of ignoring them.
Real-Life Success Stories
Let’s look at some real-world examples of how low search volume keywords can make a big impact:
- American Express: American Express has a blog post that continues to generate over 8,000 views monthly, even though it targets a keyword with a search volume of less than 100. This is because it ranks for over 2,600 search terms, demonstrating the cumulative power of low search volume keywords.
- E TRADE: E TRADE’s guide on how to use their platform targets a keyword with just a few hundred searches. However, by ranking for numerous related terms, this page attracts thousands of visits each month. This is a prime example of how a page optimized for multiple low-search volume keywords can drive substantial traffic
- GEICO: GEICO created a blog post addressing whether car insurance covers rental cars, targeting a low search volume keyword. Despite the small audience searching for this term, the post ranks for over 1,000 relevant keywords and generates over 6,000 visits each month. This example illustrates how even niche topics can result in significant traffic when low search volume keywords are utilized strategically
“To be underrated is to be given the freedom to surprise the world” Low-volume keywords are those underdogs that can fetch you your desired SEO rankings and good traffic. People often overlook these keywords and run behind the ones with the most volume, but here’s the key- they don’t get the key. The chances of their website getting lost are much much higher, and you wouldn’t want that to happen with your site.
So, follow this guide and level up your SEO game. When done right, low search volume keywords can lead to significant traffic and conversions, proving that sometimes, less really is more.
